How was Bill Harris Auto Center able to eliminate traditional advertising in 1997? Scott Harris, president, explains how digital marketing works in his dealership, sharing some of the strategies he's learned along the way. For example, try introducing consumers to your Web site right in the showroom.
Can a dealership really be successful without using traditional media?
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Are the members of your management team always on the same page? Bob Stewart with Reynolds Consulting Services shares how his simple steps have helped dealerships solve communication problems for over 30 years.
Find out why what you're saying about your business goals may not be what everyone else is hearing – and what to do about it.
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According to Polk and others, over 80% of car buyers refer to the Internet first when shopping for a new vehicle. How much of your advertising are you spending on the Internet? Are you getting your money’s worth?
Find out what Reynolds is doing to help you maximize your Internet advertising efforts.
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Vehicle sales are expected to grow 40% by 2012. Are you ready to handle this surge and capture all the customers orphaned by the recession?
Get the latest market stats to build your battle plan.
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Don't wait for the economy to completely recover before you start thinking about your future. Trey Hiers, vice president of corporate marketing at Reynolds, talks about the importance of prioritizing your business objectives for the coming year. You can start this process by visiting our booth at NADA in February.
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