By Trey Hiers

Aside from those pesky, personal New Year's resolutions I make every year and aren't always successful keeping, I actually enjoy fulfilling the business planning goals I set.

Have you taken the time to think about the year ahead? Certainly the speed of economic recovery has to be factored in to what you plan to achieve – but with the right planning, you can use this time to gain strength for the future, rather than treading water (or worse) until that magical moment when “the experts” tell us things are okay. Sound crazy? It shouldn't. Start by prioritizing your business objectives and start conversations with your business partners, including Reynolds, to achieve them.

Also with the New Year comes another great tradition – the annual NADA Convention. This is definitely an exciting time for Reynolds. We get the opportunity to pick your brain, field your questions, and hear your comments. It's just one more way we work to make business better for you. I look forward to seeing you at the show and wish you all the best for a tremendous 2010!

Trey Hiers is the vice president of corporate marketing at Reynolds and Reynolds.