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The Fuel newsletter features insightful articles, tips and tricks, and stories from other
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August, 2011
- Internet Coordinator Anna Rankin shares what got her dealership solidly in the top 3 search engine results.
- Reynolds President Ron Lamb talks about the state of the industry.
- Consultant Matt Davenport looks at the loyalty-building, unique "little things" that can make your dealership memorable.
June, 2011
- Service Director Larry Frank found why marketing efforts might be even more critical to service sales as it is for new vehicle sales.
- Using higher labor rates for more difficult jobs and more expensive vehicles can have a big impact on your bottom line.
- Turn eBay® Motors auctions into lead generators.
January, 2011
- Steve Moore Chevrolet focuses on utilization to jump-start their business.
- Protect your bottom line by taking two day to track service exceptions.
- WebMakerX® 2.0 websites win award for superior search engine marketing results.
December, 2010
- Vann York Auto Group leverages real integration to generate results.
- Set up service grid pricing to add dollars to your bottom line.
- Break down barriers to build success in your used-vehicle department.
October, 2010
- George White Chevrolet uses electronic marketing to drive sales, ultimately boosting their bottom line.
- Easily set up and run 2 reports in ERA to save time and streamline your physical inventory process.
- Learn about exclusive dealership background screening and employee management tools to avoid being part of risky hiring statistics.
August, 2010
- Smart Motors uses analytics to improve their website performance.
- Take the guesswork out of rolling deal variables to meet customer and dealership needs.
- Find out how to turn be-backs into sold customers.
June, 2010
- Royal Chevrolet benefits from integration in sales and F&I.
- Discover missing profit opportunities in your service department with 2 SPG reports.
- Learn how Reynolds gives Northwood students a real-world look at dealership operations.
March, 2010
- Uftring Auto Group discovers third-party companies pulling reports from computers in the dealership.
- Moffitt Automotive increases service profits through accurate pricing and appointment scheduling with tools from Reynolds.
- Learn how to quickly create new menus without starting from scratch.
January, 2010
- Bill Harris Auto Center continues to grow with digital marketing.
- Get 2009 statistics on the changing automotive market.
- Learn more about Reynolds’ data security options.
August, 2011
- Dealer Principal Lee Payne shares how his dealership saved money after taking a closer look at call management.
- Learn how to easily avoid print lockout.
- Learn how you can use real-time data from your dealership to identify which used vehicles are more likely to turn quickly.
June, 2011
- Learn how Larry Frank, Service Director of Bradshaw Automotive Group, helped increase service sales through targeted marketing campaigns.
- Compare data across multiple client numbers or divisions in an easy-to-read, customizable report.
- Utilize built-in features of the Business Information Server to help ensure employees are accountable for customer communications and their assigned tasks.
March, 2011
- Use service pricing exceptions to make the most of your factory-certified technicians.
- Increase your close ratio by making sure every unsold prospect gets called.
- Improve your hiring practices with exclusive dealership background screening and employee management tools.
November, 2010
- George White Chevrolet uses electronic marketing to drive sales, ultimately boosting their bottom line.
- Use a crisscross selling process to build a virtual inventory and create more sales.
- Learn how you can make Facebook work for your dealership.
August, 2010
- Smart Motors secrets to online success.
- How to trim payroll expenses without trimming personnel.
- How to return special order parts to regular inventory faster.
- Preventing profit leaks with your work-in-process account.
April, 2010
- Make more money in F&I by following four simple tips.
- Learn how to transform your service employees into sales referral masters.
- Electrify your service follow-up process with an on-screen vehicle report card.
January, 2010
- Bill Harris Auto Center continues to grow with digital marketing.
- Learn about the share war and why it matters to your dealership.
- Be more effective with your internet advertising efforts.
January, 2011
- Learn how to be effective with your CRM tool in today’s market.
- Find ways to make your customers feel valued and extend your relationship with customers past the initial sale.
- Learn several phone communication skills to more effectively drive customers into your store.
September, 2010
- Find ways to fill profit leaks and effectively control where your work-in-process dollars are allocated.
- Keep your customers coming back for their next service appointment with an advanced booking technique.
- Learn how to more effectively communicate with your customers using various forms of customer e-mails.
July, 2010
- Find ways to build customer value in every step of the service process.
- Learn how a targeted message strategy will result in more callbacks to your dealership and help you achieve your desired goal with each phone call contact.
- Discover the value of trying new things to keep your business relevant.
- Osmand Lincoln Mercury achieves results with their dynamic internet strategy.
April, 2010
- Tips for maintaining your most valuable dealership asset, your customer name file.
- Foster relationships with your service customers to open the door to future sales opportunities.
- Learn techniques for Internet pricing best practices.
February, 2010
- Maximize profitability in your used vehicle department and learn best practices for dealing with aged inventory.
- Learn techniques to communicate more effectively with your dealership managers.
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Help turn your service customers into sales opportunities.
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