Fuel for ERA Customers Newsletter | Volume 5 2010

Dealer News

Volume 5 | 2010

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Fixed Operations

Variable Operations

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Dealer to Dealer

Increasing Sales With Electronic Marketing

Learn how Paul White, general manager at George White Chevrolet, captured $48,000 gross profit in 3 months just by marketing to his “lost” customers. More >>

System Tips You Can Use

Speed Up Physical Inventory With Bin Location Reports

It’s physical inventory time again. Save time this year with 2 simple reports in ERA. More >>

Setting Up Warranty Parts Pricing Overrides

Make sure your warranty parts pricing is accurate for all model years with this quick tip. More >>

For more system tips, visit the Tips Archive.

News and Best Practices

Hiring Pitfalls: Part 2

Did you know 14% of dealership applicants have a criminal record? Find out how you can protect your dealership from this unnecessary hiring risk. More >>

3 Ways to Gain Repeat Business

Are your phone calls frustrating your customers? How do you know? Making these calls meaningful might be easier than you think.
More >>

How to Make Facebook Work for You

Facebook will have 500 million users by the end of 2010. What are you doing to reach them? More >>

Why Mobile Marketing Makes Sense

Curious about mobile technology but don’t know where to start? Try combining mobile marketing with your existing traditional marketing. More >>

How CRM Changed the Business

Considering a CRM tool or want to use yours better? Jim Mayfield with Reynolds Consulting Services explains what you need to know to be effective in today’s market. More >>

Top It Off Find bonus content outside the newsletter.

Are You Settling for an Average Web Strategy?

Expose the secrets behind effective Web marketing.

Upcoming Events

• NADA: National
  Automobile Dealers
  Association Convention
  and Expo

• National Conference for
Buy-Here, Pay Here

• Consumer Bankers Association:
CBA Live

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