Reynolds and Reynolds
Dealer News
Volume 2 | 2010
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All Articles Fixed Operations Variable Operations    
All Articles
Moffitt Automotive's Strategy for Growing Fixed Operations
Your Most Valuable Asset
4 Ways to Make the Most of Every Deal in F&I
Tips and Tricks: Make F&I Menus Work Harder for You
7 Techniques to Master One-to-One Marketing
System Upkeep: Gain Service Upsell Opportunities
Tips and Tricks: ERA Executable 4750 Enhanced With Search
System Upkeep: Clearing Dirty Core Inventory
System Upkeep: Gain Service Upsell Opportunities

With spring arriving, have you thought about doing a little cleaning...of your DMS? Get a fresh start this season by updating your Intelligent Forms Printing coupons.

It's common for dealerships to have their Intelligent Forms Printing coupons programmed once and never change them again. However, you could gain more upselling opportunities just by updating your coupons on a regular or seasonal basis.

Here are just a few examples:
  • Spring special on wheel alignments.
  • Summer vacation checkup coupon.
  • Fall wiper blades coupon.
  • Winter sale on snow tires.


Make your coupons fresh and relevant and take note of the results you get.

To discuss your coupon options, call the Technical Assistance Center at 800.767.0080.

More System Upkeep Tips
Clear your dirty core inventory in 3 easy steps.
Clearing Dirty Core Inventory
Top It Off  

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If you have any ideas, suggestions, or other feedback for the newsletter, e-mail us at fuel@reyrey.com.

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Secure system data is important to all of us. Explore a new area of our Web site to learn more about Reynolds' commitment to protecting your data.

Click Your Pic @ CarLocate.com


Dynero Lee won the Click Your Pic @ CarLocate.com photo contest with the above submission. The contest drove nationwide brand awareness and saw over 60,000 votes!

Watch a video on how we’re working to drive leads for you with our marketing initiatives.

Reynolds University Session of the Month

April’s Session of the Month, "Introduction to Advanced Reporting 2.0 and Creating Personalized Dashboard," will show you the basics of Advanced Reporting 2.0 navigation. You will also learn how to create and modify a Sidebar Dashboard.

To learn more, log on to RU Online and click Session of the Month along the right side.
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