Reynolds and Reynolds
Dealer News
Volume 2 | 2010
All Articles Fixed Operations Variable Operations    
Moffitt Automotive's Strategy for Growing Fixed Operations
Your Most Valuable Asset
4 Ways to Make the Most of Every Deal in F&I
Tips and Tricks: Make F&I Menus Work Harder for You
7 Techniques to Master One-to-One Marketing
System Upkeep: Gain Service Upsell Opportunities
Tips and Tricks: ERA Executable 4750 Enhanced With Search
System Upkeep: Clearing Dirty Core Inventory
7 Techniques to Master One-to-One Marketing

Target customers on a specific, individual level by pulling data from your service department with Intelligent Forms Printing.

Here are 7 ways to use Intelligent Forms Printing effectively:

Customer Loyalty Dollars
  • Have a percentage or dollar amount automatically calculated and printed on coupons.
  • Offer rewards as specific future services.
Fresh Coupons
  • Pick up to 36 coupons that rotate automatically on parts and service invoices and repair orders (RO).
  • Run seasonal coupons or advertise for other local businesses.
Hang Tags/Key Tags
  • Print hang tag and key tag together, attached to the RO.
  • Add vehicle description, color, and RO number.
Lead Sheets
  • Alert sales team of warm leads currently on the service drive.
  • Batch print in advance to prepare sales staff for the day's leads.
Customer Letters
  • Automatically create thank-you letters for first-time service customers.
  • Trigger other letter types, such as CSI, extended service plan, and sales incentives.
Gain Service Upsell Opportunities
Don't let your Intelligent Forms Printing coupons get stale. Consider updating them to reflect the changing seasons.
Gain Service Upsell Opportunities
Suggested Maintenance Coupons
  • Trigger coupons to customers based on mileage and history.
  • Personalize coupon with customer name.
Service Advisor Relationships
  • Use advisor pictures on invoices.
  • Mirror sales-style relationship building.
For help setting up your one-to-one marketing programs today, contact the Technical Assistance Center at 800.767.0080. Ask for our Intelligent Forms Printing marketing support team.
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Reynolds University Session of the Month

April’s Session of the Month, "Introduction to Advanced Reporting 2.0 and Creating Personalized Dashboard," will show you the basics of Advanced Reporting 2.0 navigation. You will also learn how to create and modify a Sidebar Dashboard.

To learn more, log on to RU Online and click Session of the Month along the right side.