How was Bill Harris Auto Center able to eliminate traditional advertising in 1997? Scott Harris, president, explains how digital marketing works in his dealership, sharing some of the strategies he's learned along the way. For example, try introducing consumers to your Web site right in the showroom.
Can a dealership really be successful without using traditional media?
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Are the members of your management team always on the same page? Bob Stewart with Reynolds Consulting Services shares how his simple steps have helped dealerships solve communication problems for over 30 years.
Find out why what you're saying about your business goals may not be what everyone else is hearing – and what to do about it.
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Need to share your data with a third-party vendor? Get the latest scoop on Reynolds' data security policies and how we're helping you do business while protecting your data. Find out how you can get ERA data security updates by e-mail.
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Vehicle sales are expected to grow 40% by 2012. Are you ready to handle this surge and capture all the customers orphaned by the recession?
Get the latest market stats to build your battle plan.
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Don't wait for the economy to completely recover before you start thinking about your future. Trey Hiers, vice president of corporate marketing at Reynolds, talks about the importance of prioritizing your business objectives for the coming year. You can start this process by visiting our booth at NADA in February.
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