Reynolds and Reynolds
Dealer News
Volume 1 | 2010
All Articles
Bill Harris Auto Center Makes Digital Marketing Work
How was Bill Harris Auto Center able to eliminate traditional advertising in 1997? Scott Harris, president, explains how digital marketing works in his dealership, sharing some of the strategies he's learned along the way. For example, try introducing consumers to your Web site right in the showroom.

Can a dealership really be successful without using traditional media?

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Communicate to Fuel Results
Are the members of your management team always on the same page? Bob Stewart with Reynolds Consulting Services shares how his simple steps have helped dealerships solve communication problems for over 30 years.

Find out why what you're saying about your business goals may not be what everyone else is hearing – and what to do about it.

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Your Data, Your Way
Need to share your data with a third-party vendor? Get the latest scoop on Reynolds' data security policies and how we're helping you do business while protecting your data. Find out how you can get ERA data security updates by e-mail.

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Winning the Share War
Vehicle sales are expected to grow 40% by 2012. Are you ready to handle this surge and capture all the customers orphaned by the recession?

Get the latest market stats to build your battle plan.

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New Year = New Attitude
Don't wait for the economy to completely recover before you start thinking about your future. Trey Hiers, vice president of corporate marketing at Reynolds, talks about the importance of prioritizing your business objectives for the coming year. You can start this process by visiting our booth at NADA in February.

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What's New

Find out how the industry's leading Retail Management System will ignite your future to win the market share war. Visit Reynolds at NADA, booth #2543.

Recognizing and Reducing
Risk in the Year Ahead

Compliance in F&I is an absolute necessity for protecting your dealership and your bottom line. Find out which regulations you should focus on now, practical steps to reduce risk, and some of the legislation on the horizon. Terry O'Loughlin, director of compliance at Reynolds, has authored an issue paper to help guide you through the year ahead.

View the issue paper.

Reynolds University Session of the Month

February's interactive Session of the Month, "Creating and Managing Schedules," will show you how to create prospecting and sold customer follow-up schedules as well as other related service and client care schedules in Contact Management.

To learn more, log on to RU Online and click on Session of the Month along the right side.