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| Reynolds | Solutions | Support | Careers | Dealer News | Company |
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Volume 2 | 2010
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You may have noticed we've changed the name of your Reynolds newsletter. We're reshaping it to be a more valuable tool for you, and we wanted the name to reflect that. Fuel aims to deliver relevant content that helps you reach your goals. We're also working to make it more streamlined and easier to navigate. So take a minute to look around.
= New Feature
Every sale is important – especially now. Could customer wait time or an inadequate lender mix be shortchanging your profits? Focus on four points to improve your F&I process – and your profits.
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Why do so few dealerships market new cars to their service customers? Use these simple tips to make marketing vehicles to your service customers routine and profitable.
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Set your dealership up for success and learn best practices that can help make your Internet department more effective. Reynolds Consultant Matt Clark shares his ideas to turn Internet leads into showroom prospects.
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Think back to 2000; Google was in its infancy, search engine optimization was primitive, services like Facebook and Twitter didn’t exit, and the whole Web 2.0 movement was largely unformed. Compare then to today and it’s easy to see how the whole marketing landscape has changed.
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When a salesperson leaves your organization, are you losing potential customers, solid leads, and ripe prospects because of dropped follow-up? Learn how to easily reassign orphaned prospects so you don’t miss out on sales.
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Your service department is a veritable treasure trove of potential upsell profit. What steps are you taking to stake your claim to its riches?
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