Reynolds and Reynolds
Dealer News
Volume 2 | 2010
All Articles
Four Ways to Make the Most of Every Deal in F&I
Marketing New Cars to Service Customers
To Price or Not to Price - the Internet Pricing Debate
The Future of Marketing
System Upkeep - Death of a Salesman: Orphaned Customers
Tips and Tricks - Make the Switch to an Electronic Vehicle Report Card
The Future of Marketing
By Trey Hiers


In all my years in this business, one of the most amazing developments I've witnessed has been the emergence of the digital market.

Just think back to 2000; Google was in its infancy, search engine optimization was primitive, services like Facebook and Twitter didn't exist, and the whole Web 2.0 movement was largely unformed. Compare then to today and it's easy to see how the whole marketing landscape has changed.

That's why we've been hard at work to help you position yourself for the future. From attractive, user-friendly websites to online service reservations, we've built tools to help you thrive in an evolving digital world.

We recently showcased our entire Reynolds Web Solutions suite at the Digital Dealer Conference. If you didn't get a chance to visit us at the show, or just want to see we're working on, please visit www.reynoldswebsolutions.com. Digital marketing is the future. I'm proud Reynolds can help you along the way.

Trey Hiers is the vice president of corporate marketing at Reynolds and Reynolds..
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Dynero Lee won the Click Your Pic @ CarLocate.com photo contest with the above submission. The contest drove nationwide brand awareness and saw over 60,000 votes!

Watch a video on how we’re working to drive leads for you with our marketing initiatives.

Reynolds University Session of the Month

Improve your operations and system utilization with Reynolds’ online Session of the Month.

July’s session, "Negotiating a Finance Deal," will be held Wednesday, July 21, 10 a.m.11:30 CST. Topics include performing rollbacks in a finance deal, changing the stock number in a deal, and selling on-order vehicles.

To register or for more information on POWER software education, visit support.reyrey.com.