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Reynolds University Session of the Month

Volume 1 | 2010

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Bill Harris Auto Center Makes Digital Marketing Work

Communicate to Fuel Results

Get More Leads Online

Winning the Share War

New Year = New Attitude

Doing the Little Things to Impress Customers

Winning the Share War

Who would have believed in 2007 how vastly different the automotive landscape would look today? At that time, new vehicle sales topped 16 million.¹ Now, the industry just wrapped up a year that barely broke into the double digits.

But that's not the end of the story. As the survivors emerge and the economy recovers, the opportunities for business growth are aligning in a way never seen before.

The market is turning. Consumers have held off purchasing new vehicles and the average age of vehicles on the road continues to climb. Conditions are ripe for resurgence in sales. In fact, while new vehicle sales for 2009 were just above 10 million,² experts project sales of 14 million new vehicles in 2012.³ How will you handle a possible 40% sales increase in three years?
Fewer dealerships exist today. Since 2007, GM and Chrysler closings alone have reduced the total number of dealerships in the U.S. by 2,000.⁴ And that doesn't account for the dealerships of other franchises that have closed their doors over the last two years. By conservative estimation, your competition has decreased by more than 10%.
Dealership closings mean orphaned customers. With the extreme consolidation of the dealer base, orphans now number in the millions. At least 3 million customers have been stranded by just GM closings.⁵ How many of those could land in your dealership?

Dealers are on the brink of the single greatest market share opportunity of a lifetime. What you do today will determine how much of that market you capture. Will you grab an equal portion? Will you fight for more than your share? Or will you sit back and do nothing?

It's a war out there. The choice is yours. How are you fighting for your share of the market?

1 NADA Data
2 Automotive News, January 11, 2010
3 Auto Observer, April 23, 2009
4 GM and Chrysler
5 Automotive News, October 5, 2009

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Dealer News

March's session, "Credit Application," will be held on Thursday, March 25, from 10 – 11:30 a.m. CST and will teach you how to manage, print, and track credit applications.

Learn more at http://support.reyrey.com.