Reynolds and Reynolds
Dealer News
Volume 1 | 2010
All Articles
Bill Harris Auto Center Makes Digital Marketing Work
Communicate to Fuel Results
Get More Leads Online
Winning the Share War
New Year = New Attitude
Doing the Little Things to Impress Customers
Get More Leads Online
According to Polk and others, over 80% of car buyers refer to the Internet first when shopping for a new vehicle. How much of your advertising budget do you focus online? Reynolds can help you advertise effectively on the Internet with our powerful, lead-generating CarLocate.com – a nationwide portal available only to Reynolds DMS customers.

The Spotlight Is on Your Needs
Our focus on dealers sets CarLocate.com apart from the competition. Your strongest lead-generating source is typically your own dealership Web site. However, a balanced approach to your online advertising method should include other ways to market your inventory to Internet shoppers. We created this site with you in mind, to complement your existing online advertising strategies.

You'll experience advantages, like:
  • Dealership contact information and logo display.
  • Direct lead submission forms.
  • Automatic, monthly analytic reports.
And with a Premium Package, you get additional features, including:
  • A tool that points shoppers to other similarly priced vehicles in your inventory.
  • Enhanced vehicle imagery within inventory pages.
  • Links pointing to your dealership Web site.
CarLocate.com is focused on helping you attract more online shoppers than ever before.

Enhance your existing advertising methods with a cost-effective, trackable way to attract more leads from online shoppers – with CarLocate.com.
What's New

Unique Tools to Reach Customers and Increase Service Profits

PromoTAG turns your dispatch hang tag into effective advertising. Advertise special promotions, introduce new services, and more.

ScanTRAX CSI® takes PromoTAG one step further by adding a customer survey card. Powerful online reporting allows you to review trend movement and compare service advisor performance.

ReminderTRAX®, a service reminder program, can help you capture more repeat service and increase profits by using smart data management. With a proven average ROI of 67:1, this is a smart investment that allows you to meet your budget, promote your brand image, and take a proactive approach to retaining valuable service customers.

Reynolds University Session of the Month

March's session, "Credit Application," will be held on Thursday, March 25, from 10 – 11:30 a.m. CST and will teach you how to manage, print, and track credit applications.

Learn more at http://support.reyrey.com.