Economy-proof Your Customer Relationships
By Shaun Kniffin
Director of Internet Sales and
Business Development
Germain Motor Company
Columbus, OH

Are you taking advantage of the most cost-effective ways to sell more and create lifelong customers?
Learn how using the Internet to build relationships and capture more selling opportunities can increase your profitability, even in a challenging economy. Shaun Kniffin will show you how developing an overall CRM strategy, shifting ad spend to online marketing options, and building community through the dealership Web site helped Germain increase Internet sales as a percentage of total sales by 38%.

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John Shamonsky Patrick McKinley Shaun Kniffin Kevin Houghtaling