Is More Business Hiding in Your Database?
By Kevin Houghtaling

CRM/eBusiness Director
Franklin Sussex Auto Mall
Sussex, NJ

How many of last month's sales were existing customers?
Learn how developing long-term customer loyalty can drive sales and service profit, and build a stronger business, especially in a tough economy. Kevin Houghtaling will show you how focusing on existing customers through targeted communication helped Franklin Sussex sell an additional six to ten vehicles per month and rank first in the Northeast in customer retention with Chrysler Financial.

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John Shamonsky Patrick McKinley Shaun Kniffin Kevin Houghtaling