Managing Differently in Today's Economy
By Patrick McKinley

CPA and Controller
Uftring Auto Group
East Peoria, IL

Have you ever talked about accounting and CRM in the same sentence?
Learn how streamlining your accounting processes can improve more than just department efficiencies – it can improve your overall profitability and support your CRM strategy. Patrick McKinley will show you how driving costs out of operations, marketing through a centralized database, and building effective reports all helped his dealership reach more customers, spend less money, and handle twice the workload without adding a person to the accounting staff.

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John Shamonsky Patrick McKinley Shaun Kniffin Kevin Houghtaling