After Contact Management, Motor City's sales team could focus their efforts on just 100 customers and find 75 ready to buy.


Because the sales staff now has instant access to detailed customer information, they have become much more professional and productive. Contact Management is primarily responsible for Motor City's 68% repeat and referral business. Its integration with the ERA DMS puts this tool miles ahead of competitive products that are not integrated. Being able to access pertinent data like current mileage, payoffs, and addresses as they're updated by all dealership departments is very important to maintaining a quality long-term relationship with the customer. Motor City is confident that they will continue to develop a more professional sales team, thorough management oversight, and life-long customer relationships.