Motor City's management team began looking for a way to maximize their opportunity with every customer and salesperson. They realized very quickly that the only way to manage a high volume of business with a limited number of managers was to have a tool and a better process. They had to be able to quantify daily activities, put structure into the sales process, and turn customer information into an easy-to-use selling tool.

To find the best solution, they looked into every software system available at the time and carefully compared features. One solution , Reynolds Contact Management, offered much of the functionality they wanted plus total integration with their ERA dealership management system (DMS), which put it miles ahead of the rest.

Reynolds Contact Management is a Web-based CRM tool that delivers effective sales follow-up, service CRM, an interactive marketing center, and broadcast messaging all seamlessly integrated with ERA. With this one tool, Motor City was able to gather information and track walk-in, Internet, and phone leads. Thorough information about each customer became accessible with the simple click of a button.

Contact Management automatically scheduled timely followup for prospects, sold customers, and service customers and placed action items in each salesperson's Daily Work Plan. The solution also aided in management oversight through detailed reports of key metrics.