Reynolds Announces e-autobusiness as a Certified Interface
Vendor
DAYTON, OHIO – December 6, 2007 – The Reynolds
and Reynolds Company, a leading provider of software and services
to automotive retailers, today announced the addition of e-autobusiness,
LLC as a Reynolds Certified Interface (RCI) vendor for the
ERA® Dealership Management System (DMS). As an RCI vendor,
e-autobusiness and its customers benefit from a highly efficient
and seamless exchange of information in a secure interface
that is fully supported by Reynolds and e-autobusiness.
Headquartered in Charlotte, N.C., e-autobusiness provides
Customer Relationship Management (CRM) solutions for automotive
retailers nationwide for every profit center in the dealership.
RCI certification is an important addition for e-autobusiness
as they strive to provide quality service for their customers.
“Having a certified two-way connection to the Reynolds
DMS will undoubtedly be more reliable for our customers,”
explains Christian Thornton, managing director of e-autobusiness.
“The experience our customers have with our company
relies on that connection, and those customer relationships
are too valuable for us not to invest in a solid interface.”
The Reynolds RCI program was established to provide real
data security and efficient data accessibility for dealers
working with third-party vendors. Through a structured certification
process, RCI vendors establish specific interfaces with Reynolds’
DMS systems that are consistently reliable, prevent damage
to the dealer’s DMS, and help keep dealers compliant
with legal security requirements. Reynolds supports RCI vendors
with technical assistance and enhancement updates to provide
a steady flow of information, regardless of the changes that
are implemented in Reynolds’ DMS systems. Dealers who
do business with RCI vendors have total control over the information
that third parties are permitted to use, keeping valuable
data safe and secure.
“We know just how important data security is to the
consumer,” says Trey Hiers, vice president of Corporate
Marketing at Reynolds and Reynolds. “In a recent Tablus
study (August 2007, Data Loss and Consumer Brand Impact Survey)
ninety-six percent of consumers surveyed said that a company’s
highest priority should be protecting customers from data
breaches. With the addition of e-autobusiness to our already
stellar group of RCI vendors, we are helping dealers achieve
that level of trust with their customers, leading to immeasurable
brand value for the dealer.”
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