Reynolds Director to Offer Insight Into What Disney Can Teach
Dealerships About the Customer Experience
Reynolds Customer Marketing Expert Ed Pontis to Speak at 15th Digital Dealer Conference
DAYTON, Ohio – Sept. 24, 2013 – Reynolds and Reynolds today announced its participation in the 15th Digital Dealer Conference and Exhibition. During the conference, Ed Pontis, director of Product Planning at Reynolds and Reynolds, will present a session titled “What Disney Can Teach Dealerships About the Customer Experience.” Using Disney as a role model for exceptional customer service, Pontis will explain how to develop an operating philosophy in the dealership that brings together technology, process, and people to deliver high levels of customer retention and loyalty.
Who: Ed Pontis, director of Product Planning at Reynolds
What: As part of the CRM, Data & Analytics sessions at Digital Dealer, Pontis will explain why dealers must change the way they work and how they deliver customer service in order to gain a competitive advantage in the new economy. It’s no longer simply about customer relationship management (CRM); it’s about customer experience management (CEM) and developing an operating philosophy that brings together technology, process, and people. Disney is known for doing just that and achieving a high level of customer retention and loyalty. Using Disney as a benchmark, attendees will learn the common challenges dealership face in taking CRM to CEM and how to overcome those challenges through step-by-step guides and real-life examples. (View the video. | Read the white paper by Reynolds President Ron Lamb.)
When and Where: The 15th Digital Dealer Conference will be held Oct. 15-17, 2013, at the Mirage Hotel & Casino in Las Vegas. Pontis’ presentation “What Disney Can Teach Dealerships About the Customer Experience” will be held on Oct. 16 at 2:30 p.m. in a location to be announced at the show.
Reynolds and Reynolds also will host booth #104 during the exhibition.
How: For details about the Digital Dealer Conference and Exhibition, visit digitaldealerconference.com.
Reynolds and Reynolds is the automotive industry’s leading provider of automobiler dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)