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News Release

Reynolds and Reynolds Releases Factory Style Maintenance Menus
and Service Price Guides for Mercedes-Benz USA Dealers

Both Fixed Operations Solutions Shown to Deliver Higher Dealership Profitability
and Improved Customer Satisfaction

DAYTON, OHIO - September 16, 2010 - The Reynolds and Reynolds Company today announced the availability of Factory Style Maintenance Menus and Service Price Guides applications for Mercedes-Benz USA dealers using a Reynolds dealership management system (DMS). These proven fixed operations solutions are designed to help Mercedes-Benz dealerships improve the effectiveness of service operations, especially the service experience of customers.

Service Price Guides from Reynolds enable service advisors to evaluate and submit the needed service repairs and related parts to repair orders quickly and efficiently, resulting in a faster and more accurate customer write-up. Factory Style Maintenance Menus, specific for Mercedes-Benz vehicles, identify the factory-recommended services required at each maintenance interval, with all related labor, parts, fluids, and prices included.

"We recognize that part of the positive brand experience for Mercedes owners is the automotive care and service they receive at the dealership," said Cathy Orrico, vice president of OEM Solution Sales for Reynolds and Reynolds. "By working in cooperation with Mercedes-Benz, we are able to deliver Service Price Guides and Mercedes-Benz Factory Style Maintenance Menus that can increase the trust and integrity between Mercedes dealers and their customers. Delivering pricing estimates efficiently and accurately helps improve customer satisfaction, while increasing profitability for the dealership."

Studies have documented that dealerships consistently using Service Price Guides and Factory Style Maintenance Menus from Reynolds achieve significantly improved business results, with increases in average hours billed, parts and labor gross profit, and effective labor rate.

Orrico went on to say that enhancing the consumerís buying and service experience often is a shared goal for OEMs and their dealers. "The combination of using Factory Style Maintenance Menus with Service Price Guides is one more way to create a welcomed transparency and to keep customers informed about the recommended and required services necessary to sustain the optimal performance of their vehicle," Orrico concluded.

More information on Factory Style Maintenance Menus and Service Price Guides is available on the Reynolds and Reynolds Corporate Web site.

About Reynolds
Reynolds and Reynolds was founded in 1866 as a business forms printer. Today, Reynolds is recognized as the leading provider of automobile dealership software, services, and forms that help dealerships improve business results. The company is headquartered in Dayton, Ohio. (


Media Contact:
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937.269.9569 (mobile)

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