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News Release

Reynolds and Reynolds Launches New Website Themes for All Scion Dealerships

Scion Dealers with Websites from Reynolds Web Solutions Also Receive
Dealer Interactive Themes, Improved Accessory Pricing Tool, and Free Call Tracking

DAYTON, OHIO - September 15, 2010 - The Reynolds and Reynolds Company today announced the addition of two new dealership website themes for all Scion dealers in North America. These two new website themes are available to all Scion dealerships, regardless of their website provider. The new themes enable Scion dealerships to update the look of their websites in a contemporary manner consistent with Scion branding.

Reynolds and Reynolds is the exclusive website template designer and preferred website vendor for the Scion brand.

"We have worked hand-in-hand with the marketing team at Scion to help ensure these new website themes work to reinforce the Scion brand and are attractive to both dealers and consumers," said Trey Hiers, vice president, Corporate Marketing, for Reynolds. "These new themes provide dealers with fresh options for updating the look-and-feel of their dealership website and making it more appealing to consumers shopping for a car or making a service appointment online."

Additionally, Scion dealerships whose website is powered by WebMakerX® 2.0 from Reynolds Web Solutions receive an additional benefit: Dealer Interactive themes. These themes enable dealers to choose the car color, font color, and background color and images on the site that best match their dealership branding and marketing strategy.

Additional benefits for Scion dealers with WebMakerX 2.0 websites include:

  • An accessory pricing tool designed to help dealers save time and money when setting accessory prices.
  • Built-in search engine optimization (SEO) tools.
  • Real-time website analytics reporting.
  • A free call tracking number to help measure the number of telephone calls generated to the dealership from the dealer’s website.
  • Consumer Interactive Inventory features that enable consumers to select their preferred new and used vehicle inventory layouts on the dealer’s website for a more personalized browsing experience.
"For the past seven years, Reynolds and Scion have shared a strong partnership in supporting Scion dealerships as they develop and expand their online presence," said Hiers. "These latest Web themes and technology innovations help dealers better promote their business and stay compliant with their automaker’s requirements and standards. All of this helps dealers stay focused on selling cars and providing the best possible service to their customers."

Reynolds Web Solutions offers car dealer websites, mobile marketing, search engine marketing and optimization, inventory management, and Internet marketing and sales training – all aimed at helping dealerships gain the best business benefit from their Web presence. Connect with Reynolds Web Solutions on the Web: | Blog: | Facebook: | Twitter:

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in early 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit

About Reynolds
Reynolds and Reynolds was founded in 1866 as a business forms printer. Today, Reynolds is recognized as the leading provider of automobile dealership software, services, and forms that help dealerships improve business results. The company is headquartered in Dayton, Ohio. (


Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)

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