Reynolds Teams with Callbright to Offer Seamless Lead Management
and Telephony Integration for Automotive Dealerships
HOUSTON, TEXAS - September 3, 2008 - Callbright announced new integration between the
ERAŽ Contact Management (CM) application from Reynolds and Reynolds and Callbright's
Total Call Management solution, resulting in improved lead management and call tracking
functionalities for automotive dealerships. Callbright, which offers a Web-based system for
managing telephone traffic in real time, is ideal for dealerships who use a Reynolds DMS, and
who want to measure advertising and marketing efforts, increase sales efficiency, and create a
single source for customer contact information from multiple sources.
Integration between Callbright and ERA Contact Management means Callbright phone leads
automatically filter and enter into the dealership's Contact Management program. In addition,
call information, such as the caller's name and address, a tracking number, and the name of the
agent, is available within Contact Management upon completion of the call. From this
information, Contact Management is able to automatically schedule appropriate follow-up on the
inbound phone lead, and the customer data is available via data mining for future campaigns or
"Callbright's integration with Contact Management provides dealers with a clean and
simple interface between two key dealership products and achieves important efficiencies within
their CRM system," said Jim Wright, Vice President of Sales for Callbright. "And in a
dealership, these efficiencies equate into real dollars and real profit."
Callbright's Click-to-Call feature is also available through ERA's Contact Management
application, enabling salespeople to place outbound calls to the customer with the click of a
button. This feature makes it easy for salespeople to complete required phone contacts and
provides management confirmation of completed activities.
When outbound calls are made using Click-to-Call, a call record is generated, which makes it
easy for the dealership to verify which employees are calling customers. The ability to review
calls and call reports also helps identify areas that need improvement.
Wright concluded, "Every dealer wants to improve customer relationships, measure their
advertising and marketing more effectively, and increase return on every investment they make.
Callbright and CM working seamlessly together make these improvements a reality today."
# # #
Callbright provides complete, real-time telephone communication management via web-based
tools to help businesses optimize marketing investments and enhance customer relationships.
Callbright clients can track advertising effectiveness through telephone responses, record and
monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training
features help establish accountability and improve the performance of personnel, leading to
increased profitability. (www.Callbright.com
Reynolds and Reynolds is the automotive industry’s largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com