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News Release

Digital Marketing Leader from Reynolds to Speak at Automotive F&I Conference

Nicole Case to join panel discussion exploring dealership opportunities with mobile marketing

DAYTON, OHIO - September 2, 2010 - The Reynolds and Reynolds Company today announced that Nicole Case, who leads dealership Internet strategy and digital marketing at Reynolds, will be a featured speaker at the F&I Management and Technology Conference and Expo to be held Sept. 13 – 15 in Las Vegas.

Case, director of Product Planning for Reynolds Web Solutions and general manager of CarLocate.com, will join the panel discussion, "Mobilization Nation," that will explore the marketing opportunities provided by mobile devices, including what’s been tried, what’s been successful, and what’s next for mobile marketing.

"Today’s new mobile technologies are making an always-on connection with customers a reality for dealers," Case said. "I expect the presentations at the Conference will help dealers gain better insights into how consumers are using smartphones and other devices to access online media and content, and how dealers can use mobile marketing to successfully reach out to those consumers with useful and relevant content."

A retail automotive industry veteran, Case works directly with thousands of dealerships, giving her a unique perspective on the business problems dealers are trying to solve and the role digital marketing and advertising can play in helping dealers reach more customers and improve dealership profitability.

Reynolds Web Solutions (www.reynoldswebsolutions.com) offers dealerships website design, search engine marketing and optimization, inventory management, and Internet marketing and sales training to help dealerships gain the best business benefit from their Web presence. CarLocate.com (www.carlocate.com), a new and used vehicle portal from Reynolds, combines the best in search engine technology with the best in site design to make the experience of locating and buying a car simpler, easier, and more effective for consumers.

About Reynolds
Reynolds and Reynolds was founded in 1866 as a business forms printer. Today, Reynolds is recognized as the leading provider of automobile dealership software, services, and forms that help dealerships improve business results. The company is headquartered in Dayton, Ohio. (www.reyrey.com)

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Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com


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