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News Release

Reynolds Adds Real-time Vehicle Inventory Updates for Dealership Websites

Dealers Using the ERA® DMS Will See Vehicle Inventory Changes
Reflected Immediately on Their Websites

DAYTON, OHIO - May 11, 2010 - The Reynolds and Reynolds Company today announced the availability of real-time inventory updates for customers using the Reynolds ERA® dealership management system (DMS) and websites from Reynolds Web Solutions.

Now, with this advancement, when dealers add a vehicle to an ERA vehicle management screen or make changes to existing inventory records, the updates will be reflected immediately – and automatically – on their WebMakerX® 2.0 website. As a result of this innovation, consumers who are shopping for a car on the dealer’s website will be able to view the most accurate information about the dealership’s current offerings, including status, price, and option packages.

“Real-time inventory is one more competitive advantage we can offer dealerships as they work to stay top of mind with customers,” said Trey Hiers, vice president, Corporate Marketing, for Reynolds. “When a dealer’s online inventory is updated in seconds, instead of overnight, consumers see what’s in inventory in that moment, not what cars might have been sold yesterday or even a few minutes ago. That can help give consumers more confidence in the dealership’s products and give dealers one more edge in building a relationship with consumers.”

For dealers using websites from Reynolds Web Solutions, real-time inventory updates occur automatically with no additional keystrokes or changes to their ERA DMS or Web updating processes.

Hiers concluded, “Across the board at Reynolds, we continue to make consistent improvements to our products and real-time inventory updates for Reynolds websites is the latest example. It’s also one more way we are helping to drive more efficiency and effectiveness into dealership operations.”

Reynolds Web Solutions offers dealerships website design, search engine marketing and optimization, inventory management, and Internet marketing and sales training – all aimed at helping dealerships gain the best business benefit from their Web presence. Connect with Reynolds Web Solutions on the Web: | Facebook: | Twitter:

About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (


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