Reynolds and Reynolds
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News Release

Reynolds and Reynolds Launches New Live Chat System for Dealership Websites

Live Chat Tool Is Added Benefit at No Charge for Reynolds Web Customers

DAYTON, Ohio - April 12, 2011 - Reynolds and Reynolds today announced that the company has launched Click-Chat-Buy, a new, live chat system that Reynolds developed to work in concert with car dealer websites developed by Reynolds Web Solutions. This new solution enables dealership personnel to chat online in real time with consumers browsing the dealership's website. Click-Chat-Buy will be offered as a no-charge upgrade for Reynolds WebMakerX® customers. (

"The faster a dealership can respond to a lead, the more likely they are to convert that lead into a sale," said Trey Hiers, vice president of Marketing for Reynolds. "We've developed the added capability for dealerships to connect instantly - and easily - with consumers on the dealer's website by using live chat. It's one more way for dealerships to build the customer relationship. This new tool also offers consumers an instant avenue for answers."

By using "Click-Chat-Buy" to live chat with consumers, dealers can:

  • Communicate more effectively with customers.
  • Increase lead conversion and sales.
  • Increase customer satisfaction.
  • Increase customer retention and loyalty.
Reynolds also utilizes the same live chat functionality of Click-Chat-Buy for dealers to quickly and easily live chat with a Reynolds Web Solutions support representative.

Hiers concluded: "Click-Chat-Buy is the latest example of how Reynolds is combining our product development capabilities with a thorough understanding of retailing in the dealership. This new product will make the Web an even more productive extension of every dealership to connect with consumers, build the customer relationships, and deliver business results in the dealership."

About Reynolds Web Solutions
Reynolds Web Solutions provides the tools that help dealerships create and manage their complete digital marketing strategy. These tools include award-winning car dealer websites, mobile marketing, paid search, inventory management, and service department solutions, as well as optimized SEO, social marketing, and digital reputation management services - all of which are aimed at helping dealers make the most of their digital presence. Web: | Blog: | Facebook: | Twitter:

About Reynolds
Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. he company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio. (


Media Contact:
Thomas Schwartz
Reynolds and Reynolds
937.485.8109 (office)
937.269.9569 (mobile)

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