Reynolds and Reynolds
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News Release

Digital Marketing Experts from Reynolds and Reynolds to Present at
Digital Dealer Conference

Reynolds Professionals to Offer Tips to Help Dealers Maximize their Digital Marketing to
Better Reach Customers and Generate Revenue

Stop by the Reynolds Booth at the Conference for a Chance to Win an Apple iPad

DAYTON, Ohio - April 12, 2010 - The Reynolds and Reynolds Company today announced that digital marketing experts from Reynolds will be featured speakers at the 8th Digital Dealer Conference and Exposition to be held April 20 – 22 in Orlando, Fla.

  • Al Carl will lead a discussion on how dealers can use behavioral marketing to target those consumers most likely to be interested in their dealerships.
  • In addition, Ed Pontis will lead a workshop that focuses on using online service and customer relationship management tools to enhance customer retention and revenue in the service department.
Stop by the Reynolds Booth (#125) at the Digital Dealer Conference
Visit the Reynolds booth – #125 – to enter your name to win an Apple iPad, meet our speakers, and learn about Reynolds’ digital marketing solutions. Solutions highlighted in the Reynolds booth will include Web sites, paid search services, mobile marketing solutions, customer relationship management tools, and, a nationwide new and used car search Web site that Reynolds DMS customers can use to market their vehicle inventories to consumers.

About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.(


Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)

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