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News Release

Reynolds and Reynolds and Northwood University
Announce the Availability of a New Co-Developed "Capstone" Course

Course to be Considered a Top Achievement in Northwood's Automotive Educational Program

DAYTON, OHIO - February 11, 2008 - Reynolds and Reynolds, a leading provider of software and services to automotive retailers, and Northwood University, a leader in automotive management education, announced today the joint development of a signature program to be offered by Northwood University as part of their highly regarded automotive marketing curriculum. The class will first be offered in the spring quarter 2008 on Northwood's Florida, Michigan, and Texas campuses.

The course, called "Measurement Driven Management: Powered by Your DMS," which utilizes Reynolds software applications and technology, was designed by Reynolds and Northwood for students at the senior level. It includes a study of dealership operational and financial processes and includes a review of the functions and management of each dealership department.

"We're delighted to continue our 30-year relationship with Northwood University," said Trey Hiers, vice president of Corporate Marketing at Reynolds. "A lot of hard work went into this project and we are very pleased with the outcome of the course."

"Measurement Driven Management: Powered by Your DMS" is an advanced level college course developed from Reynolds' years of experience in serving automotive dealerships and Northwood's experience in knowing what is required to train students to be successful in the automotive management world. The course teaches students to solve dealership problems based on real customer situations from Reynolds Consulting Services and is designed to equip students with the tools, techniques, and insight to become even more valuable contributors in the automotive retail market.

Matt Davenport, practice development director for Reynolds Consulting Services, said, "In a powerful partnership between academia and business, we have the honor of developing and launching the capstone course for Northwood University's signature automotive program and take this as the ultimate vote of confidence by respected Northwood faculty."

"We are excited about this opportunity because we are able to incorporate real-world case studies," added Joseph Lescota, Northwood University's Chair, Automotive Marketing. "Using the insights from Reynolds Consulting Services validates what we are teaching in the classroom and helps students shorten their industry learning curve."


About Reynolds
Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (

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