Reynolds and Reynolds
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Thomas Schwartz
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News Release

Reynolds Announces Certified Interfaces between the ERA® DMS and
CRM Solutions from VinSolutions

VinSolutions is One of More than 100 Companies Working through Certified Data Interfaces to
Safely and Securely Exchange Dealership Data with a Reynolds DMS

DAYTON, Ohio and OVERLAND PARK, Kansas - Feb. 2, 2011 - The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling dealership data from the ERA DMS in a safe, secure, and reliable manner.

“Our dealer customers encouraged us to pursue certified interfaces with Reynolds,” said Matt Watson, chief technology officer for VinSolutions. “It’s important to them that their DMS data are being handled in a reliable and secure manner, and we can give them that peace of mind by using certified interfaces between the DMS and our solutions. In addition, we’re able to increase the overall effectiveness of our solutions because certified interfaces provide a stable and supported environment, enabling us to focus on continually improving our solutions for our customers.”

For a number of years, Reynolds and Reynolds has taken the lead in working visibly with dealerships, OEMs, and other software providers in the automotive industry on the safe, secure, and verifiable exchange of dealership data with a Reynolds DMS.

Trey Hiers, vice president of Marketing for Reynolds, said, “We’re pleased to announce certified interfaces between the ERA DMS and VinSolutions’ CRM offerings. This is another example of partnering with leading automotive software providers in ways that benefit our dealership customers and put in place the appropriate safeguards and verification for handling DMS data.”

The Reynolds approach to data management provides a number of methods for dealerships to work with the third-party vendor of their choice in a safe, secure, and supported manner in handling dealership data. This includes the RCI Program. Visit the Reynolds Data Management website:

About VinSolutions
VinSolutions consolidates data from all areas of an automotive dealership driving the dealer’s external marketing and internal management. An industry-leading developer of Internet-based desking, automotive CRM and Internet lead management (ILM) software, VinSolutions helps dealers find, sell and keep more customer profitably. In addition to CRM, ILM and Inventory control products, VinSolutions builds award winning custom SEO optimized dealership Web sites, mobile Web sites, as well as uploading and branding inventory photos and videos. VinSolutions’ software exposes the profit leaks within an organization and maximizes the opportunities created. In addition to creating a ‘ball of data’ VinSolutions accomplishes this through proven, best practice training, consulting services, and valuable customer support. This fully integrated data is available across entire organizations through enterprise edition from anywhere an Internet connection is available and can be viewed from any smart phone. One integration, one collaboration, one solution – “Be One With Vin.”

VinSolutions has been recognized by industry leaders for is suite of solutions including the Automotive Website Award for Best Integrated Website Platform, the Pinnacle Platform Award, PCG Digital Marketing Highest Recognition for Dealer Websites Award and Search Engine Marketing. VinSolutions has also been recognized by Inc. Magazine as one of the fastest growing private companies in their 2010 Inc. 500 list, coming in 33rd for our industry and 447th overall. VinSolutions is a Microsoft partner; is GM, Ford, Chrysler, Honda, Hyundai, Acura, Mazda, Toyota, Subaru, Volkswagen, Audi, Volvo, Kia and Nissan approved or certified vendor, and has working relationships, alliances and integrations with several automotive software service providers. (

About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (


Media Contact:
Thomas Schwartz
Reynolds and Reynolds
937.485.8109 (office)
937.269.9569 (mobile)

Gina Reuscher
3800.980.7488 x.287 (office)
913-231-0567 (mobile)

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