DAYTON, OHIO – February 2, 2007 – The Reynolds and Reynolds Company, a leading provider of software and services to automotive retailers, today announced the introduction of Service Sales Kit – the next generation of the popular Mobile Service Advisor solution. Service Sales Kit is designed to give all dealerships the ability to build better customer relationships and generate more revenue in their service departments.

Reynolds Service Sales Kit is software with the flexibility to be used on a desktop or tablet PC that allows service technicians to greet customers immediately, recognize and recommend additional services, spend more time consulting and selling services, and follow a consistent write-up process based on parameters defined by the dealership managers.

“At Reynolds, we know that our customer is our boss, and we also know that every dealership needs to experience the benefits and advantages that Service Sales Kit can provide to them,” said Jon Strawsburg, vice president of Product Marketing for Reynolds. “Every dealership can benefit from increased service revenues and giving each customer more personal attention. That’s why we’re so proud to offer the features and flexibility that comes with our Service Sales Kit. Dealerships of all sizes and service drive styles can benefit from this powerful tool, and I encourage all customers to be the boss – demand Reynolds.”

Service Sales Kit provides service advisors with the tools they need to go from being order-takers to order-makers by recommending the right services for their customers at the right time. The ability to spot additional service needs builds customer trust while generating added revenue. In addition to the graphical Vehicle Inspection Screen, Vehicle Report Card (red, yellow, and green checklist), and Maintenance Menu Interface, the new Service Sales Kit software includes these great tools to help create a positive, consistent, and profitable service drive:

• The Greeter Process – this feature allows one person in the service department to immediately greet the customer and start the RO write-up process, save the RO, and allow the service advisor to pull up the RO at any point and continue the process where the greeter left off. This allows all necessary steps to be completed with each customer in less time while giving more personalized, individual attention to that customer.
• Forced March Process – dealerships can ensure a consistent write-up process for every customer every time with the ability for managers to define the steps that are required or optional for each service advisor.
• Utilization Reports – these reports give Service Managers an up-to-date, accurate picture of each advisor’s utilization of the software.

Fran Cox, CFO, and Bill Fox, director of Fixed Operations at Apple Tree Honda in Fletcher, North Carolina, said, “With Reynolds Service Sales Kit, our customer satisfaction went up seven percent. Even more impressive were the increases in revenue we experienced… a 21 percent increase in labor sales, 7.2 percent in parts sales and a 23.4 percent increase in technician hours. All of that adds significantly to our bottom line in our service department.”

###