Putting Customers "On the Record" about Reynolds Products and Services that
Help Dealers Better Manage Their Business
DAYTON, OHIO – January 17, 2008 – Reynolds and Reynolds announced today a new product-focused marketing campaign that continues the “On the Record” theme from earlier campaigns that featured Chairman Bob Brockman setting the record straight about key issues on the minds of Reynolds customers. In this current campaign, Reynolds customers describe how Reynolds is Making Business Better for their dealerships. The campaign includes both Reynolds ERA® and POWER dealership management system customers with a mix of print ads and video clips.
The first Making Business Better ad appeared Jan. 14, and features J.B. Burkhart, general manager for Osman Lincoln-Mercury in Melbourne, Fl. Mr. Burkhart describes how his dealership benefited from Reynolds eBusiness Consulting. A series of ads will run throughout the year in a several industry publications. (To view the most recent ads and video clips, click here.)
Last August, Reynolds launched “Brockman on the Record,” a corporate campaign to reinforce key messages that Reynolds has been delivering to dealers throughout the past year. The first six ads from this campaign feature Brockman speaking directly to customers and to the industry, setting the record straight about Reynolds contracts, terms and conditions, product development, and the company’s commitment to develop both the ERA and the POWER DMS platforms. (For the first series of ads, click here. For a news release on Reynolds’ commitment to ERA and its business practices, click here.)
Last December, Reynolds extended the “On the Record” campaign to feature interviews between Brockman and well-known industry consultants David Brookshire, Wayne Fortier, and Jeff Sacks. The consultants asked in their own words the kinds of direct business questions dealers had been asking. (To view these ads, click here. To view the video interviews, click here).