Reynolds and Reynolds Receives STAR 2006 DTS Implementation
Reynolds POWER Solution Leads All Other Dealership Management
in Implementing Technology Standards
DAYTON, OHIO – January 4, 2007 -- The Reynolds and
Reynolds Company, a leading provider of software and services
to the automotive retailing industry, announced today that
the Standards for Technology in Automotive Retail (STAR) organization
has presented the 2006 Implementation Award to the Reynolds
POWER system team. The POWER solution led all other dealership
management systems in total implementations of STAR Data Transfer
Specifications (DTS) for 2006.
The STAR organization, which was formed in 2001, is the Information
Technology (IT) standards body for the retail automotive industry.
Reynolds has been an active member since 2001. One objective
of STAR is to use voluntary IT standards to reduce the time
and effort required to support information technology in dealerships.
STAR DTS are voluntary standards for dealer communications
“The STAR organization congratulates the POWER team
as the recipient of the 2006 STAR Implementation Award, which
is given to them based on the adoption of more STAR DTS standards
in 2006 than any other system provider in the retail auto
industry,” said Eric Purdum, STAR Chairman and BMW Group
Retail and Customer Communications Manager.
“The POWER DMS team is honored to receive the STAR
2006 DTS Implementation Award,” said Michael Creagh,
Vice President of Manufacturer Integration for Reynolds. “Reynolds’
commitment to the STAR organization and the adoption of STAR
standards is another example of how we continually strive
to enhance our systems to benefit our customers and assure
them we support industry standards.”
About Standards for Technology in Automotive Retail
The Standards for Technology in Automotive Retail (STAR) organization
is the Information Technology (IT) standards body for the
retail automotive industry. The goal of STAR is to use voluntary
IT standards as a catalyst to fulfill the business information
needs of dealers and manufacturers, thus reducing the time
and effort previously required supporting this activity. Its
members include Dealers, Manufacturers and Retail System Providers
(RSPs). To learn more about STAR or membership, visit the
STAR website at www.starstandard.org.