NADA 2010 Convention and Expo in Orlando Florida Visit the Reynolds booth #2543. Win The Market Share War Tap into a complete arsenal of solutions to help you capture customers, retain existing customers, and boost sales and service revenue today. ERA-IGNITE Experience improved productivity and efficiency, greater access to data, and a modern Windows® interface, all in a system that is designed to fuel results at your dealership. POWER Take control of your dealership with a system that provides a deep level of customization and flexibility to fit the way you do business.