Reynolds and Reynolds
Company

At a Glance

  • Provider of automotive retailing solutions for car dealers and automakers in the U.S., Canada, U.K., and Europe.
  • Founded in 1866 as a business forms printing company; began serving automobile dealers in 1927.
  • Headquartered in Dayton, Ohio, with more than 4,300 associates worldwide.
  • Recognized leader in customer satisfaction.

A Legacy of Product Innovation and Customer Service

The Reynolds and Reynolds Company has a heritage of nearly 150 years of business operations - a heritage that sets us apart as we build for the future.

Reynolds was founded in 1866 as a forms printing company in Dayton, Ohio. We began serving the needs of automotive retailers in 1927 by providing standardized accounting forms for all franchised Chevrolet dealers. That one simple product made the dealer's business more efficient and productive, and it made General Motors' task of analyzing sales and forecasting demand much more consistent and effective. That spirit of innovation is the same spirit that has nurtured our growth over time . . . from business forms in the 1920s . . . to batch processing systems in the 1960s and 70s . . . to today's sophisticated dealership management systems and Web technologies.

Today, Reynolds and Reynolds delivers the software, business forms and supplies, and professional services that support all areas of automotive retailing for car dealers and automakers. Our solutions help improve the customer experience and help make the dealer's business more efficient and profitable.

Driven by our legacy of product innovation and customer service, our vision for the future is to help dealers transform their business and the customer experience. That vision is anchored in the capability of the Reynolds dealership management system and extends to every aspect of the dealer's retailing that affects the consumer experience, whether that's inside or outside the four walls of the dealership.

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