Elevating Dealership Operations since 1927

Reynolds is a leading provider of automotive retailing solutions that help manage and improve dealership operations. We offer the industry’s only Retail Management System that enables dealerships to work smarter using a single system to build upon the lifetime value of their customers. Dealerships that choose Reynolds see tremendous impact in all areas of operation. Here are real results from studying dealerships that switch to Reynolds over a three-year period:
49.3%
Increase in service department gross
26.9%
Increase in new vehicle F&I gross
104.6%
Increase in new vehicle gross
40.8%
Increase in parts department gross
63.3%
Increase in dealership gross

About Us

Driven by our 150-year legacy of product innovation and customer service, our vision for the future is to help dealers transform every aspect of their business and the customer experience. We anchor our vision in the capability of Reynolds Retail Management System.
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A leading provider of software and services for car dealerships and manufacturers in US, Canada, UK, and Europe.
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A leading provider of document services for automotive retailers.
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Headquartered in Dayton, Ohio, with major offices in Texas, Florida, Canada, UK, and several other European countries.
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More than 6,000 associates worldwide.
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Recognized leader in customer satisfaction, utilization support, and training.
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Award winning Technical Assistance Center.

“Why does Reynolds exist in the first place? We exist to help our customers be successful. It’s that simple.”

Chris Walsh
Reynolds and Reynolds
President
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Now
Today, we are a leading provider of software, business forms, and professional services for automotive retailers. We offer sophisticated digital technologies and the only Retail Management System for the automotive industry.
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2024
Spark AI is launched as we move into the new age of AI.
Spark AI
2023
AutoVision steps onto the scene with a complete inventory management suite.
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2022
Cybersecurity becomes a top priority with Proton Dealership IT and Cybersecurity.
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2021
We dive headfirst into online retailing with the acquisition of Gubagoo.
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2020
FOCUS is launched, redefining dealership CRM software.
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2016
Reynolds celebrates its 150th anniversary.
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2013
XtreamService joins the family.
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2010
Launched the first iteration of ERA-IGNITE, an advanced dealer management system that helps dealerships improve their profitability.
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2007
With a focus on dedicated service and support, we were named one of Training Magazine's Top 125 companies for the fourth consecutive year.
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2001
ReySource, an online ordering portal for Reynolds Document Services, is launched.
ReySource logo
1999
KeyTrak® is brought into the family.
KeyTrak logo
1995
POWER is introduced into the market.
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1988
As one of the largest companies in the nation, Reynolds made the prestigious Fortune 500 list.
New article about Reynolds as a Fortune500 company
1963
We expanded into the Canadian market.
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1960
We developed batch computer processing systems that led to innovations of in-house dealership management software that set the standard for automotive retailing into the next century.
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1927
Our relationship with the automotive industry was born when we created standardized accounting forms for dealers in the U.S.
The Reynolds and Reynolds facility in 1927
1866
Reynolds began as a forms printing company in Dayton, Ohio.
Outside of the Reynolds and Reynolds building in 1866

We will continue to honor our legacy of innovation and customer service over the next 150 years, and beyond.

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Meet Our Leadership Team

Learn more about the executives at Reynolds and Reynolds.
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Join Our Talented Community

Whether you’re just starting your career or are looking to advance it, Reynolds has a position to build your future.
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For Our Communities

We believe in actively supporting our communities where we live and work. Associates can participate in a variety of charitable programs throughout the year and across our different locations.
Dollars for Doers

Dollars for Doers

We encourage associate volunteerism by making a financial contribution to the non-profit organizations where associates are involved.
Dayton Battle of the Businesses

Dayton Battle of the Businesses

Reynolds associates raise money and compete in activities against other Dayton companies to support the Greater Dayton Special Olympics.
MS150 Bike Ride

MS150 Bike Ride

A two-day bike ride from Houston to Austin, our associates ride and raise money to support the National Multiple Sclerosis Society.
Fun Runs

Fun Runs

These 5k run and walks are a Reynolds tradition, supporting local charities and
non-profit organizations.
Associate Foundation

Associate Foundation

The Associate Foundation was created in 1956 when Dayton employees pooled donations together to help local charities. The Foundation gives support to health and human services in eight counties surrounding Dayton, Ohio.
Learn More About Our Associate Foundation
Company Foundation

Company Foundation

The Company Foundation primarily focuses on giving to education programs to prepare students for community roles. The Foundation has also established many academic scholarships.
Learn More About Our Company Foundation

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