"I Depend on Strong CSI to Drive 47% of My Business, Which is Critical in Today's Economy."
Like most dealers are experiencing, we are really impacted by today's economy. One of the most effective things I can do is focus on my CSI to bring in repeat and referral business, which continues to generate 47% of our revenue.
Using the right tools to manage CSI throughout the dealership and from our BDC and CSI departments, is just as important as having the right people and processes in place. Contact Management for ERA® helps us concentrate on each individual customer, to make the most of our sales and service relationships with them. It's one reason why we're consistently recognized in the Top 100 dealerships nationally for CSI among GM brands, and that helps my bottom line.
As a Chevrolet dealer, I was enrolled in Reynolds' GM IDMS program and recently re-contracted when I learned that Reynolds is no longer participating. I wouldn't consider anything other than Reynolds - especially knowing I won't have any disruption to my business. We're using the same system and get the same great service, with continuous certified dealership-to-factory communications. I focus on serving my customers - Reynolds helps me do that.
Marie Waddingham, Dealer Principal Rotolo Chevrolet
Fontana, CA
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